Techno Commercial - what??!?? Never heard of it before!!!

The title vividly explores my first reaction to 'Techno Commercial'. When I was introduced to this very phrase 'Techno Commercial' i was like what could it be. Definitely before doing a detailed research on it, the first thing that popped up in my head was that it is related to product management or it could probably be related to preparing things to commercialize a particular technical product, as that is what the name suggests and I am sure most of the people must have had a similar thought about it. BUT this is not all to it. Techno Commercial is a very vast field which not only caters to product management but also includes every minute thing in marketing.

So far I have a good taste of writing Technical Articles, making brochures, collateral upgrade of products and writing case studies. All these things constitutes to a very small part of Techno Commercial. I will discuss each of these elements in detail later. For now...Chao!!! :)