Apple Ipad versus Samsung Galaxy Tab (Negative publicity = positive marketing)

It won’t be a hyperbole if you say that both of these products highlight few of the best marketing techniques. Apple product is definitely an 'apple of my eye'. But is it just the user interface and graphics that would mark a line between these two products. The real fight is between Android and iOS(apple OS): Android being open-source certainly drives peoples interest. "It is not an open source system", from a non technical point, majority of the users may not even care until and unless that are getting good and required applications but a techie user always looks for such things, he is always looking forward to an up-gradation.

Samsung Supplies Apple With iPad Displays
It came to me like a bolt from the blue when I heard that it is Samsung that supplied all the iPad displays to the Apple, and what was more shocking was Apple suing Samsung for copying iPhones and iPads.
Now the major question that arises is HOW & WHY WOULD APPLE SUE SAMSUNG WHEN THEY THEMSELVES ARE PURCHASING THEIR DISPLAYS FROM SAMSUNG. With the increase technology trend I am sure that at a point it is inevitable to create exactly different display features especially when both the companies are using the same display. Isn’t it bound to happen that at some point both of these features would converge and meet or probably be competition to each other??
Do you think all this ‘sue’ drama could probably be an advertisement stunt? We only believe what we see!! And this is one of the best marketing techniques that a person could use. Creating hype in the society by all means is the best advertising technique. It is by far a tested means and I think in particular this is what connects people. Atleast in my friend circle this news had spread like a fire in the jungle, and same is true for all the social media sites like facebook and linkedin and other various sites. This event throws light upon the significance of negative publicity. I am sure Apple suing Samsung didn’t affect Samsung’s brand name rather it gave a hike to their product as it is much cheaper as compared to Apple’s products. The main aim of this production was entirely to increase the awareness! How can you accomplish anything until and unless people know what you are trying to do?

Market-teching

Do you know who made the first move towards MBA?

Masters in Business administration – which was the first batch to acquire this degree? And who were the first few erudite to share their noble knowledge related to MBA?

Have such questions ever popped up in your head too? I am sure majority of people in today’s world have this frame of mind that they want to MBA as their post-graduate program, but the question is why?

What is it that you would gain after doing MBA? Is it actually going to give you better ways to express your thoughts or is it just another degree to show the world what you are capable of? Why do we need a degree to prove our existence in a particular field? Is it because of the competition?? These are few questions which would probably be analogous to plenty of students who are still confused about which path to follow in order to built their career.

MBA was originated in United States about 100 years ago (20^th century) with an aim of applying scientific approach to management. It was basically devised for engineering minds in order to enhance their marketing skills which would help them to take their creation further.  Initially the cynics had various ambiguities regarding MBA programme and hence a variety of amendments were made to the curriculum of MBA with time. At the outset, the MBA was said to be too academic, too theoretical and divorced from real-life business practice. MBA graduates were criticised for adopting an analytical and quantitative approach to business issues when companies needed managers with more diffuse skills, such as leadership. Faculty members were said to lack business experience and to be more interested in research than in providing business solutions. With such question arising, a major thought was given to the implementation of practical knowledge as well. MBA without practical experience would simply restrict the mind deteriorating the person’s analytical skills. Owing to this, majority of the European and American institutes made ‘Work-experience’ a major criterion in the recruitment process. I would say, when it comes to success it is not the degree that come into play but the ability to get things done! Basing things on only theoretical aspects would definitely lessen the creativity and also it would restrict people around certain fixed concepts only. Theory is a very significant part of knowledge but it is this theory which when combined with expediency develops great businesses.

The’ technicality’ of marketing:

One of the fields which I would like to converge to would definitely be sales and marketing. Firstly, what is the difference between sales and marketing? The terms ‘Sale and marketing’ are generally used concurrently but there lies major differences between them. Marketing is much broader as compared to sale. We can put it in this way; sale is an intermediate between the marketer and the customer i.e. sale is a customer to marketer. It must be noted that until a person doesn’t understand sales, he/she won’t be able to accomplish marketing efficiently. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you.

Marketing and sales both are equally important in taking business to a next level. In simple words, marketing includes everything that we do to reach and persuade prospects and on the other side, sales is retailing a particular product to a desired group of people.

My next blog would discuss Marketing and sales in detail individually.

Thank You!

"How come you didn't go to mass communication?”

You know it’s like whenever you do something different, people will always ask you questions. Its human nature, some are curious, some would think that I am fool and some might actually feel that this is a good field for them too. Questions are part and parcel of anything and everything new that comes up. But I am pretty sure that I am not the first person to do something of this sort. There are hundreds and thousands of people who are pursuing Techno Commercial as a fully fledged career. Probably I come across such questions more often because I am still studying BE and people get amazed when they see that I am already so clear about what I want to do. 

Definitely such questions are obvious but the answers to such questions are more obvious. I have always been a scientific person, all my approaches and deductions are always scientific but there is huge difference between being scientific and technical. I don't enjoy technical work but that does not imply that I don't have interest in technical fields. This is the foremost reason as to why I am in Techno Commercial. I wanted to integrate my management skills with my technical knowledge and hence Techno Commercial came to my rescue.

Technical Writing 

Technical Writing is one of the most significant part of marketing technical products. A person from a technical background can write about a technical product more efficiently as compared to a person from a non-tech background as technical writer must understand the core technical working of the product and analyse it accordingly. It is the jobs of technical writers to enable a non-technical person understand a technical product. The main part of the technical writing is its content. No customer would want to read a vague story written on a product, everybody wants precise and to the point information and hence it’s very important to define the purpose of writing in the very beginning of a technical article. The content must coordinate functionalities and provide the apt data that audience is searching for.

A technical article must be focused on the exact features of the product though the merits can be compared to other products. Note that only merits should be compared. Projecting some other product which is better than our product is a big no!!! The customer will simply slip away from your hands. 

It is very important to define a standard process of the product because the customer is always interested about the front-end and not the black box of the product. Standardization of the process always provides a direction to the customer and hence with the right content we would be able to influence customer's mind easily and effectively.

Moving ahead, for a technical writer it is very important to simplify complexity. He/She must be able to put complex coding algorithms in simple words accentuating the key technology used. It’s always good to put complex and complicated things in an attractive and descriptive way for the customer. Identifying the key technological words and relating them to the working of the product is very important. It is this simplicity that will guide the user to the correct way and help him understand the product better.

Is Technical Writing all about writing technical articles?

I will answer this question in my next blog!! :p

Thank You

Cheers!

Techno Commercial - what??!?? Never heard of it before!!!

The title vividly explores my first reaction to 'Techno Commercial'. When I was introduced to this very phrase 'Techno Commercial' i was like what could it be. Definitely before doing a detailed research on it, the first thing that popped up in my head was that it is related to product management or it could probably be related to preparing things to commercialize a particular technical product, as that is what the name suggests and I am sure most of the people must have had a similar thought about it. BUT this is not all to it. Techno Commercial is a very vast field which not only caters to product management but also includes every minute thing in marketing.

So far I have a good taste of writing Technical Articles, making brochures, collateral upgrade of products and writing case studies. All these things constitutes to a very small part of Techno Commercial. I will discuss each of these elements in detail later. For now...Chao!!! :)

How did I decide to enter this field!

Hi, Let me first introduce myself. I am Siddhant Punn, 20years old pursuing BE in Electronics and Electrical Communication from Punjab Engineering College(PEC). I did my major schooling from Gandhi Memorial International School (GMIS), Jakarta, Indonesia. That was the best time of my life so far. Academic wise, i did ICE (International Cambridge Examinations), IB (International Baccalaureate) diploma and secured 93% in higher secondary.

'For those who are not familiar with IB, then you must google it as that is what changed my entire life. '

Techno Commercial is something i came across when i was suppose to go for my industrial training. with the experience i gained in college one thing i realized was that i am not a techie person and hence i was sure that i am not entering a design field no matter what...cuz pursuing something without interest would definitely not give me an opportunity to learn more. I decided to pursue Techno Commercial as my career once I talked to Mr. Dipinder Sekhon, Director of planning and marketing strategy, KritiKal Solutions. He counseled me about Techno Commercial emphasizing that it would be a nice platform for me to imply my management and communication skills without losing a grip on my technical knowledge and that is how Techno Commercial came up in my life. The very word 'Techno Commercial' that he mentioned had excited me so much that I immediately googled it and found that this is definitely one of the things i would want to do in near future. I was very lucky that Mr. Dipinder Sekhon offered me an internship in his company to learn more about Techno Commercial.

So far I have had a good experience related to the documentation part of the Techno Commercial.
Will write more about my experience in my forthcoming blogs!!!
Thank You!!